Rockstar Startup Course

Turn Your Passion Into A Profession

The Award Winning Course To Starting Your Business, Quitting Your Job, & Loving Your Life

Our step-by-step curriculum will have your startup launched in less than a month.

Startup Course is the #1 First Time Founder, start-up curriculum in the world. The 13 modules, which take you from idea to funding, have been developed by professors teaching at leading business schools. We have already helped more than 3500 start-up founders from over 60 countries turn ideas into fundable businesses. Over 50% of Startup Course graduates who start companies are successful in fund raising.

If you don’t build your dream, someone will hire you to build theirs.

Starting a new business today is easier than ever; more companies start-up than ever before. The reality is however that few get funded and even fewer successfully gain traction and grow. As experienced business builders we want new founders to gain an unfair advantage from our past learnings. We want to see more successful companies startup and get funding. This is why we created To give you this advantage, and to help you create success for your idea faster.

Course Fee

$360.00 One Time Payment ($USD) Buy $360.00
$120.00 3 Monthly Payments ($USD) Buy Now

Student Testimonials

The course helped in getting our story and pitch right to our investors
David Sanderson 2014 Graduate
Founder, Nugit.Co
Raised $4M in funding from Sequoia Capital
This is the only course you need to take to get your startup launched!
Sundeep Sahni 2011 Graduate
Acquired by Alibaba for $1.5B
An exhilarating MBA program condensed in 3 days! The intensity made it impactful.
Lin Ruiyin 2015 Graduate
Founder, State Property
Jewelry Maker Founders

The course was a good warm-up lap to expose us the the realities of building Redmart from the ground up.
Vikram Rupani INSEAD alumnus and co-founder of
The course outcomes helped convince us they had the right fundamentals to launch
Neil Bearden Investor in Redmart
The course provides a helpful framework to evaluate ideas and understand more about their feasibility quickly.
Roger Egan III INSEAD alumnus and co-founder of

The Course Includes

Award winning 13 unit curriculum

Detailed coaching videos

10 pre-built templates and agreements

Investor pitch deck creation

Startup executive summary creation

Certificate of completion

Student Benefits

Watch On Mobile, Tablet, or Desktop

Get Immediate Access After Checkout

Go At Your Own Pace Curriculum

Lifetime Access To The Program Graduates

World-Class Customer Service

Course Reminders To Help Complete Course

Stop working for someone else.

Click below to sign up!

Take the Course

Professor Profile

Ash  Singh

Ash Singh

Professor of Entrepreneurship

Ash Singh is a visiting Professor of Entrepreneurship at the INSEAD Business School (ranked #1 international business school by Financial Times) and the Ivey Business School (ranked #1 international business school by Business Week). The graduates from his course "Startup Bootcamp" have gone on to collectively raise almost $1 billion dollars in funding.

Ash's entrepreneurial journey started while still a student at Chinese University in Hong Kong, he conceived and launched SNBS, a corporate social networking company which was acquired when he was just 22 years old.

Ash was also one of the founders of Interactive SG - which flourished into one of Asia's leading digital media and new business accelerator based in Singapore. His flagship project "The Angel's Gate" was Asia's first crowdfunding TV platform for entrepreneurs that was aired prime-time on MediaCorp's Channel NewsAsia to 30MM homes in the region.

His success in the field was noted by Business Week in 2009 as one of "Asia's Top Young Entrepreneurs" and reiterated by the Economic Times in 2012 for having "built a solid reputation as one of the most successful serial entrepreneurs in Southeast Asia".

As a basketball fan, he is a co-owner and "super fan" of the Singapore Slingers professional basketball team.


Course Basics


  • Welcome
  • System Test

Building the Right Foundation


  • Lecture: Building the Right Foundation
  • Quiz: Building the Right Foundation
  • Assignment: Pre-Shareholders Agreement

Thinking Big


  • Lecture: Thinking Big
  • Quiz: Thinking Big
  • Assignment: Mission Statement

Value Proposition


  • Lecture: Value Proposition
  • Quiz: Value Proposition
  • Assignment: The Value Proposition Canvas

Assessing the Market


  • Lecture: Assessing the Market
  • Quiz: Assessing the Market
  • Assignment: SWOT Analysis
  • Assignment: Total Addressable Serviceable Market

Minimum Viable Product (MVP)


  • Lecture: Minimum Viable Product (MVP)
  • Quiz: Minimum Viable Product (MVP)
  • Assignment: The MVP
  • Optional Assignment: Product Requirements Document (PRD)

Customer Development Process


  • Lecture: Customer Development Process Part I
  • Lecture: Customer Development Process Part II
  • Quiz: Customer Development Process
  • Assignment: Customer Development Process

Execution Modeling


  • Lecture: Execution Modeling
  • Quiz: Execution Modeling
  • Assignment: Execution Modeling
  • Optional Download: Gantt, Cashflow & Fundable Event Sheet

Financial Modeling


  • Lecture: Financial Modeling Part I
  • Lecture: Financial Modeling Part II
  • Quiz: Financial Modeling
  • Assignment: Financial Modeling
  • Optional Download: Gantt, Cashflow & Fundable Event Sheet

Fundable Event Timelines, Valuations & Exits


  • Lecture: Fundable Event Timelines, Valuations & Exits Part I
  • Lecture: Fundable Event Timelines, Valuations & Exits Part II
  • Quiz: Fundable Event Timelines, Valuations & Exits
  • Assignment: Fundable Event Timelines, Valuations & Exits
  • Optional Download: Gantt, Cashflow & Fundable Event Sheet

Teams, Boards & Founderitis


  • Lecture: Team, Boards & Founderitis Part I
  • Lecture: Team, Boards & Founderitis Part II
  • Quiz: Teams, Boards & Founderitis
  • Assignment: The Team Canvas

Getting Investment


  • Lecture: Getting Investment Part I
  • Lecture: Getting Investment Part II
  • Quiz: Getting Investment
  • Pitch Deck Generator

Elevator Pitching


  • Lecture: Elevator Pitching
  • Quiz: Elevator Pitching
  • Assignment: What is your 1-sentence Pitch?

Bonus: Executive Summary


  • Lecture: Executive Summary
  • Quiz: Executive Summary
  • Executive Summary Generator

Bonus: Mentorship & Certification


  • Step 1: Let us help you do better
  • Step 2: Book a mentoring session
  • Step 3: Rate this Course
  • Step 4: Redeem your Certificate & Connect with Alumni on LinkedIn
  • Step 5: Join the Global Facebook Group

Course Fee

SGD $490

(USD $360)

$2000 value

-SGD $490

Singapore Skills Future Credit


Limited Time

Restricted to Singaporeans aged 25 and above.

Redeem Skills Future HERE

Bonus Material

Business Templates

$500 value
Access to winning templates to create Cashflow, Pitch Deck (for investors) and generate a one page Executive Summary

Expert Support

$2000 value
1 on 1 Mentoring from expert entrepreneurs


$500 value
By completing all lessons, students can earn their StartupCourse certification. Gain access to our private Facebook group filled with resources and conversation new entrepreneurs

Chase Your dream!

"I joined the Startup Bootcamp a few months after we launched The Startup Bootcamp was an amazing experience and it was great to have the time to think through all the key aspects of our venture and the key strategic aspects on which we should have focused. Paul has been incredibly helpful both during the Bootcamp and after with useful tips and intros. Finally, my teammate during the Startup Bootcamp has continued to help me after the Bootcamp and today is one of the investors in I would definitely recommend the Startup Bootcamp to everyone who is interested in entrepreneurship, irrespective of whether you actually intend to launch a new venture."
Simon Botto
INSEAD alumnus, CEO & Co-Founder of



Learn to create a high quality pitch which will resonate with Venture Capitalists
Deepak Natarajan Investment Director, Intel Capital
A course like this would save entrepreneurs a lot of time and help them get funded faster
Arnaud Bonzom Director of Corporate Innovation at 500 Startups
The Bootcamp helps entrepreneurs learn
how to build ventures
Chatri Sityodtong Founder, ONE Championship
& Evolve MMA

Buy 1. Give 1.
For every sign up, we will teach entrepreneurship for free in the developing world

"Thank you again for giving me and my friend Katie access to your curriculum to use as a resource for our entrepreneurship course at All Nations University in Ghana. Your bootcamp curriculum was a great starting point for the course. Your bootcamp gave us a good idea of what topics to cover, and from there we added different activities to it to create a six day course. The course was fantastic- we received incredibly positive feedback from the students, but we couldn't have done it without your help. Thank you again!"
Natalie White
Ivey HBA Program 2017

Sign Up


We want our students to feel well-informed, safe, and cared for during their enrollment.

Is StartupCourse a one-time fee or billed monthly?

StartupCourse is billed one time only.

Is There Any Long-Term Commitment?

No. You can cancel your membership any time. If you purchased at the discounted up-front price however, we do not offer refunds.

Is My Billing & Credit Card Information Safe?

Absolutely. StartupCourse is built on a fully encrypted platform complete with SSL certificates.

If I Get Busy And Miss A Lesson Can I Still Get The Materials?

Yes. If you don't have the time to complete the lesson, simply login to your dashboard when you have time.

Will I Have Any Personal Access To Ash Singh and Professor Paul Kewene-Hite?

Ash and Paul will participate in the Facebook Group and forums a few times per week to answer any questions. They will try his best to get back to as many StartupCourse students as possible.

If I Cancel, Can I Still Access My Content?

While your membership is active you can download any current material. If you cancel your membership, you will not be able to access any StartupCourse material. If you paid in full upfront, you will have access for 12 months to all materials.

What if I need a refund for a course?

Refund requests for courses are on a case by case basis and can be submitted to 

Let's get started!

“The Startup Bootcamp is an incredibly fascinating journey that takes you from generating an idea to finalizing a fundable business plan.”

Luca Dotti, INSEAD alumnus and Co-Founder of Spazio Noon
(Luca led Spazio Noon to win the Patrick Turner prize at the 34th INSEAD Venture Competition in 2017)

Are you ready to start a company in a series of focused steps?